Make it Personal.
Make it Powerful.
Precision messaging and marketing—because no two households are the same.
With PersonaVue, Haberfeld leverages data science to deliver precision marketing to each prospective household. By tailoring imagery and messaging, we ensure prospects feel seen and understood by your organization, making them more likely to choose you when switching financial institutions.
71%
of customers expect personalized interactions with companies.
McKinsey Report
Data-Driven Foundation
Your ideal audience is more than just a radius around your branches. Households display unique characteristics, and your marketing should reflect this. Our data-driven insights power precision marketing tailored to each prospect.
Detailed Profiles
No two prospects are the same. Our data includes attributes such as location, life stage, income, personal preferences, and much more. When combined, these insights empower the ability to personalize product and service offers, messaging, and imagery to uniquely resonate with each prospective household.
Strategic Execution
The precision of PersonaVue delivers customized marketing that will capture attention, promote relevant products, and create meaningful conversions. When prospects see themselves in your marketing, it builds trust and connection.
Precision Marketing Starts Here
Let’s build a marketing strategy that speaks to your prospects on a human level, stays top of mind, and helps improve conversion.
Profile A: Unmarried, digitally connected, price sensitive
Product: Free Checking
Imagery: Early 20s, beginning career journey
Secondary Offer: Bill Pay
Profile B: Mature couple, diverse investments, savers
Product: High Interest Checking
Imagery: 50+ couple
Secondary Offer: CD Rate
Marketing Amplified by Data
When your messaging and marketing is tailored with precision to each prospect, your potential for conversion improves. By linking award-winning creative with expert-level data analytics, you will find your institution in a position to open more accounts and service more of your community.
Contact Haberfeld at info@haberfeld.com to see how PersonaVue™ fits into your overall growth goals.
Let’s Get Started
Contact us today
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