Take control of your financial institution and have sustainable growth for years to come. HabChat is a quarterly podcast offering an in-depth look at how the Haberfeld strategy doubles core relationship growth.

Join Patrick Reese and Susan Kubert as they talk with industry leaders, Haberfeld experts, and current Haberfeld clients. Listen in as we discuss the proven strategy that will help grow core deposits and set your financial institution up for long-term growth.  

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HabChat: A Haberfeld Podcast


Patrick Reese, Consultant

Patrick Reese

Patrick has been in the banking industry for the past 11 years. Patrick worked on the retail side of a large community bank in Lincoln, NE prior to joining the Haberfeld team. He joined Haberfeld in 2021 as a Consultant to assist clients in the Haberfeld growth strategy. Patrick enjoys assisting clients with the training and development of their staff members.

Patrick is a graduate of Nebraska Wesleyan University with a Bachelor’s degree in Business Administration and a Bachelor’s degree in Theater Arts. Patrick also obtained a Master of Arts in Management from Doane University. He believes that if leaders help their people become better versions of themselves, then everything else will follow.

Susan Kubert

Susan Kubert, Account Executive

Susan has been in the financial services industry for 20 years. She joined Haberfeld several years ago as an Account Executive and switched her focus to banking. Susan enjoys helping her clients measure the success of their High Performance Growth™ strategy through data analytics and our overall marketing approach. Her favorite part of this role is forming lasting relationships with our partners.

Susan is a graduate of the University of Nebraska with a Bachelor’s Degree in English. Susan has held Series 6 and Series 63 licenses, as well as the CLU - Chartered Life Underwriter designation. She and her husband Tom have three grown sons and reside in Lincoln, NE with their two dogs.


Let’s face it: We’ve all had a leader that we never trusted, didn’t get along with, or weren’t supported by. The way the world works today, it’s crucial to have leaders in our organizations that build trust, inspire others, and promote growth. Join Patrick and Susan as they speak with Haberfeld’s Ben O’Neill and Ned Pauley about leadership’s true role in your FI’s growth. Here, Ben and Ned also offer their perspective on the best ways to help your leaders grow.

Books mentioned:
Servant Leadership by Robert K. Greenleaf
Good to Great by Jim Collins


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It’s safe to say that every financial institution wants to grow. Well, growth isn’t something that happens overnight; it happens when one is consistently working towards it. This is where the Haberfeld HPG™ strategy comes in, but does it really work? The short answer is YES! Not only does it work, but there are countless advocates for this strategy. One of those advocates is Doug Carey who is a former Executive VP for West Gate Bank in Lincoln, NE. His experience, leadership, and humility helped West Gate Bank grow from 5 to 10 neighborhood branches in 15 years. Join Patrick and Susan as they chat with Doug Carey and Dr. Sean Payant to discover how Doug championed the HPG™ strategy over a long period of time.


Once a year, Haberfeld hosts an annual symposium for our clients. Symposium is a great way for Haberfeld clients to connect with one another, learn from the Haberfeld experts, and have a lot of fun! We were very fortunate to sit down with Lori Loffler of Community Bank N.A. (NY), David Layton of First State Bank (TX), Brady Stratton of First Community Bank (UT), Debbie Arnold of Peoples Bank (AR), Kristi Thornton of West Gate Bank (NE), and Jenny Wofford of Pinnacle Bank (GA). Listen in as they share their symposium experience and we hope to see you in San Antonio for Symposium 2024!


Imagine for a moment that you’re starting up a bank or credit union. You already know the type of culture you want to build, the community you want to support, and even the products you want to provide. Now, you just need to figure out how to get people in the door to open an account. Shouldn’t be too hard, right? Just put up a sign, run a few ads in the local paper, and maybe go door to door. 

And it will work...but only a little, and not in the long-term. The main issue here is that we need to be painstakingly deliberate in how we attract people to our institution and develop these relationship. This is where Haberfeld’s HPG Strategy comes in.

For more than 35 years, Haberfeld has assisted financial institutions in running highly successful marketing campaigns, from messaging to design to audience to so much more. In this episode, join Patrick and Susan for a discussion with Haberfeld marketing experts Joe McWilliams and Cory Kibler on how the Haberfeld team helps our clients attract as many new customers as possible.