Insights: Growth Strategy

Why Your Dollars Matter: The Benefits of Banking Locally

April is Community Banking Month, a perfect time to reflect on the significant impact that local FIs have on both individual customers and the communities they serve. While the convenience and familiarity of larger national FIs may be tempting, there are plenty of...

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Attrition, Part III: Retaining More Relationships

The following is the third and final blog in our three-part series addressing the importance of managing attrition for community financial institutions.   There is no secret that attrition is a high priority for community FIs these days as the battle for deposits...

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Attrition, Part II

The following is the second in a series of three blogs addressing the importance of managing attrition in community financial institutions.   The battle for deposits continues to heat up for community FIs, and attrition remains a high priority. Since 2010,...

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Staying Top of Mind for the Right People

Changes are on the horizon. But 2024 means more than a presidential election and the Summer Olympics in Paris. Take the retail banking industry, for example. Did you know that 8 to 12% of U.S. adults in a given market will switch their financial institution over the...

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Elements of an Effective Bank Marketing Strategy

Banking has never been more convenient than it is today. Smartphones and laptops have allowed us to manage our finances from anywhere at any time. This means the way banks market their products and services has changed, too. Marketing is now reliant on an omnichannel...

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