Case study subject: Former six-year client returns after significant dip in new account openings.
Timeline:
Pre-2004
Client opens 79 consumer checking accounts per branch per year.
2004
Client launches HPG™ and checking account openings increased by 127%.
2010–2023
Client disengages from Haberfeld and discontinues HPG™.
May–July 2023
Since the client had discontinued HPG™ for more than a decade, consumer checking account openings dropped by 70% from their number during the earlier HPG™ engagement.
May–July 2024
Relaunch of HPG™ leads to consumer checking account openings increasing by 80%!
Results: Sixteen-branch bank launched HPG™ for a second time. They experienced a significant and sustained lift even with a more competitive landscape and market conditions.
