Industry Case Study
A former six-year client returns after a significant dip in new account openings. When this sixteen-branch bank launched HPG™ for a second time, they experienced a significant and sustained lift even with a more competitive landscape and market conditions.
Pre-2004
Client opens 79 consumer checking accounts per branch per year.
2004
Client launches HPG™ and checking account openings increased by 127% in the first year. Retail checking account openings increase to an average of 180 per branch per year.
2010–2023
Client disengages from Haberfeld and discontinues HPG™. After more than a decade, consumer checking account openings drop by 70% from their number during the earlier HPG™ engagement.
May 2024
Relaunch of HPG™ leads to consumer checking account openings increasing by 80% in the first year. Average retail checking accounts opened per branch increase from 53 to 95 per year.
