The Three Pillars of a Strong Creative Strategy
This blog post was inspired by a recent episode of HabChat featuring members of Haberfeld’s Creative Team. You can listen to the episode right here. When it comes to attracting new accountholders, creative strategy isn’t just about making a nice print piece or digital...
Lil’ Red, Big Dreams: Introducing Kayla Jerkovich
You probably won’t run into many people from North Loup, Nebraska (population: 254—yes, everyone really does know everyone else). Unless you’re at Haberfeld, that is, in which case you may have the good fortune of running into Senior Solutions Rep Kayla Jerkovich. For...
Small Business Saturday: How Community FIs Can Support Local Businesses
Thanksgiving’s done, the turkeys are leftovers, and the pies just a sweet memory. Black Friday came and went. Some opted to dive headfirst into the chaos of malls and megastores; others steered clear and stayed cozy. But what about Small Business Saturday (November...
Clark Gress: Building Relationships Brick by Brick
For someone who once dreamed of joining a CSI team, Clark Gress’s journey into financial services has been anything but typical. A Central City native, Clark’s path wound through a series of pivots before he landed on a sports management degree that ultimately shaped...
Why Checking Accounts Should Be at the Heart of Your Growth Strategy
For community financial institutions looking to grow sustainably, focusing on checking account acquisition isn’t just smart—it’s essential. At Haberfeld, we leverage a deep well of data gathered from our extensive client portfolio and the broader banking industry to...
Beyond the Myth: Debunking Common Misconceptions About Community Banking
The following is the second of two blog articles delving into the unique advantages community banks and credit unions have over larger financial institutions, particularly in terms of personalized customer service. For years, community banks and credit unions have...
The Hidden Power of Personalized Service: How Community Banks Can Outshine Big Banks
The following is the first of two blog articles delving into the unique advantages community banks and credit unions have over larger financial institutions, particularly in terms of personalized customer service. It feels like we live in a financial landscape...
Symposium 2025 Recap
After months and months of planning and organizing, the day finally arrived that we gathered at the Tapatio Cliffs Resort in Phoenix for Haberfeld Symposium 2025. Now that it’s over, we’ve come away with memories, photos, stronger relationships, new friends, and a...
Great Managers Create Profitable Teams: The Case for Training Top Talent
In community-based financial institutions, success isn’t just about offering competitive rates or new digital tools—it's about people. Whether it's the teller who greets customers/members by name or the loan officer who guides someone through buying their first home,...
Why Your Dollars Matter: The Benefits of Banking Locally
April is Community Banking Month, a perfect time to reflect on the significant impact that local FIs have on both individual customers and the communities they serve. While the convenience and familiarity of larger national FIs may be tempting, there are plenty of...
A Gail So Nice, She Worked Here Twice
Magic Eight-Ball Not all predictions come true, right? But in the case of one sixth-grade teacher at Centennial Public School in Utica, NE, their prediction was right on the money! A young student named Gail—you know her as Gail Dishman—showed an early aptitude for...