We deliver outstanding growth and profitability for banks in Michigan and nationwide

Haberfeld is a proud Associate Member of the Michigan Bankers Association

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Haberfeld

Nationally, in 2019, our new clients doubled their rate of new core customers and deposits through household relationships that will last an average of nine years. And, our clients beat their competitors’ ROA by 15% and ROE by 20.5%. We can deliver these incredible results for your bank, too.

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Read more about the Haberfeld approach

ARTICLES

First, the program works. Second, support is consistently delivered. Third, communications are of value ... plus our consultants are always accessible to us. I hired Haberfeld twice, at two different companies.

EVP, $2.4 Billion in Assets

I am convinced we have better products, better training, better customer experience inside the branch, and more effective marketing than anybody in any of our markets.

President & CEO, $560 Million in Assets

We've helped numerous Michigan banks succeed in core customer acquisition

7 Office,
$440 Million Bank

7 YEAR RESULTS

15 Office,
$650 Million Bank

6 YEAR RESULTS

52 Office,
$2.3 Billion Bank

1 YEAR RESULTS

Don't Get Left on the Sidelines: Aligning Marketing and Execution

Published in the Michigan Banker

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Let's meet at the Michigan Bankers Association Bank Management and Directors Conference

November 1-3
JW Marriott, Grand Rapids, MI

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Enhance your fee revenue in any environment, while keeping your most profitable customers longer

Banks executing a growth strategy like Haberfeld’s High Performance Growth (HPG) Strategy, simply have more noninterest income. As the customer-base increases, noninterest income also increases – not because of regular service charges, but instead through more customers utilizing income producing services, such as interchange income and valuing overdraft services. 

The following charts illustrate the impact that focusing on growth and having significantly more customers has on noninterest income.

Having more customers is one of the best ways to guarantee strong performance in all economies. In addition to boosting noninterest income, more customers also cushion profitability by adding more low-cost funding, relational intensity, and loans from local markets. Banks executing Haberfeld’s HPG strategy consistently have up to 2x the number of customers per branch when compared to industry averages.

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Accelerating growth for Michigan banks.

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Haberfeld is more than 80 financial industry professionals helping hundreds of clients connect with the people they want to reach. Together, we’ve built core relationships in the millions and combined, we have the nation’s seventh largest branch network. But, it’s not the numbers that matter; it’s the connections. 

Brett Walburn and Preston Afrank can explain how your bank can benefit from Haberfeld’s proven growth strategy.  

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Preston Afrank

Brett Walburn, Senior Vice President
bwalburn@haberfeld.com
Direct 402.323.3612

Cell 402.314.0995

GET IN TOUCH

We know Michigan

Preston Afrank, Executive Vice President
pafrank@haberfeld.com
Direct 402.405.0806
Cell 402.750.3313

Brett Walburn
Service Charge Income per Branch (Dollars in Thousands)
Noninterest Income to Average Assets (%)

Service Charge Income per Branch (Dollars in Thousands)

Noninterest Income to Average Assets (%)

More than 2.4x service charge income!

50% more noninterest income!

Haberfeld (green) vs. Industry (blue)