© 2022 Haberfeld. All rights reserved.

Accelerating growth for banks across the western United States.

We deliver outstanding growth and profitability for banks in the West

Haberfeld is a proud Associate Member of the Western Bankers Association

Haberfeld is more than 80 financial industry professionals helping hundreds of clients connect with the people they want to reach. Together, we’ve built core relationships in the millions and combined, we have the nation’s seventh largest branch network. But, it’s not the numbers that matter; it’s the connections.

Nationally, in 2019, our new clients doubled their rate of new core customers and deposits through household relationships that will last an average of nine years. And, our clients beat their competitors’ ROA by 15% and ROE by 20.5%. We can deliver these incredible results for your bank, too.

We have results from hundreds of relationships throughout the western U.S. If you'd like additional case studies, just ask us.

CASE STUDIES

Read more about the Haberfeld approach

ARTICLES

WBA's 2020 Annual Conference
& Directors Forum

February 29 - March 4 in Scottsdale, Arizona

LET'S MEET

“

First, the program works. Second, support is consistently delivered. Third, communications are of value ... plus our consultants are always accessible to us. I hired Haberfeld twice, at two different companies.

EVP, $2.4 Billion in Assets

“

I am convinced we have better products, better training, better customer experience inside the branch, and more effective marketing than anybody in any of our markets.

President & CEO, $560 Million in Assets

We've helped numerous banks succeed in core customer acquisition

7 Office,
$440 Million Bank

187 Office,
$15.2 Billion Bank

Upside Down Thinking on Efficiency: Do You Have Your Priorities Backwards?

Published in Great Lakes Banker

Banks with a high efficiency ratio often focus on cutting expenses (supplies, salaries, etc.). In fact, it’s much better to increase the earnings side of things. Haberfeld has helped increased the clients' efficiency ratios by 63%, all through attracting new customers and core deposits at existing branches.

52 Office,
$2.3 Billion Bank

Enhance your fee revenue in any environment, while keeping your most profitable customers longer

Banks executing a growth strategy like Haberfeld’s High Performance Growth^™ (HPG) Strategy, simply have more non-interest income. As the customer-base increases, non-interest income also increases – not because of regular service charges, but instead through more customers utilizing income producing services, such as interchange income and valuing overdraft services. 

The following charts illustrate the impact that focusing on growth and having significantly more customers has on non-interest income.

Having more customers is one of the best ways to guarantee strong performance in all economies. In addition to boosting non-interest income, more customers also cushion profitability by adding more low-cost funding, relational intensity, and loans from local markets. Banks executing Haberfeld’s HPG^™ strategy consistently have up to 2x the number of customers per branch when compared to industry averages.

Read more about the Haberfeld approach

ARTICLES

Growth Strategies for Any Economic Environment

Published in ABA Industry Insights

Stacking the Deck: Secrets of High-Performing Banks

Published in BankDirector.com

Western Bankers Association 2022 Annual Conference

April 22-26, 2022 /// Kauai, Hawaii

FIND US 

Brett Walburn and Preston Afrank can explain how your bank can benefit from Haberfeld’s proven growth strategy.  

Brett Walburn, Senior Vice President
bwalburn@haberfeld.com
Direct 402.323.3612
Cell 402.314.0995

GET IN TOUCH

We can help you reach your growth goals.

Preston Afrank, Executive Vice President
pafrank@haberfeld.com
Direct 402.405.0806
Cell 402.750.3313