Jenny, Branch Administration
16-Branch Institution
Amy, Director of Branch Administration
42-Branch Institution
Laura, VP & Branch Manager
3-Branch Institution
See how your institution can increase growth and profitability.
Accelerating growth for banks and credit unions.
WHAT OUR ATTENDEES SAY
“
It's improved our organization by bringing new customers in and growing our checking accounts. It's just been successful overall with getting those new clients.
It has improved our organization 10-fold. We have tripled the amount of accounts opened in just our first year. It's been amazing—an amazing experience.
Everybody's on the same page, we're all steering the boat in the same direction, we're all focusing on getting all of the customers.
At Haberfeld University, you will enter interactive discussions about our High Performance Growth™ strategy and how it helps community financial institutions grow core relationships, low-cost funding, and noninterest income.
Boost Branches
Explore the best strategies to train frontline personnel and craft a unique in-bank experience.
Market Trends
We'll share our findings from more than 2,500 marketing campaigns a year, including the latest in digital tactics.
Industry Wisdom
Connect with guest speakers, industry peers, and our team of community banking experts.
HPG™ Strategy
Learn why aligning your marketing and execution means maximizing growth and results.
HPG™ Strategy
This will be an interactive discussion, not a sales pitch, and we welcome all questions, challenges, and skepticism. Our goal is to give you an honest and objective idea of how our strategy works, which is why you’ll be able to meet and question folks from Haberfeld institutions. They’ll be able to tell you first-hand what works, what hasn’t, and the kind of results they’ve seen.
Questions? Contact Karla Wingard at kwingard@haberfeld.com
© Haberfeld. All rights reserved.
Robb Rempel
Executive Vice President, Haberfeld
EVENT SPEAKERS
David Furnace
Executive Vice Chairman, Haberfeld
Ben O'Neill
CEO, Haberfeld
Preston Afrank
Executive Vice President, Haberfeld
Jim Ness
President/CEO, First Security Bank, Division of Glacier Bank
Robb Rempel
Executive Vice President, Haberfeld
EVENT SPEAKERS
Jenifer Snook
Senior Vice President, Haberfeld
Ben O'Neill
CEO, Haberfeld
Preston Afrank
Executive Vice President, Haberfeld
Jim Ness
President/CEO, First Security Bank, Division of Glacier Bank
Haberfeld University
Regardless of whether a Haberfeld partnership makes sense for your institution, we and the other attendees will benefit greatly from your presence. So, we’ll take care of everything—travel, meals, and lodging—for the chance to learn from you. All you need to bring are questions and an open mind.
Whatever you decide, you’re sure to leave with ideas and strategies you can implement right away.
September 30 - October 2, 2025
Four Seasons Hotel Chicago
Tuesday, September 30
5:30 - 7:30 p.m.
Jenny Wofford
SVP, Chief Strategy Officer, Pinnacle Bank
AGENDA
8:15 a.m.
9:00 a.m.
10:00 a.m.
10:15 a.m.
11:45 a.m.
12:45 p.m.
1:30 p.m.
2:30 p.m.
2:45 p.m.
4:00 - 9:00 p.m.
Wednesday, October 1
Thursday, October 2
Breakfast
Talent Management
Measuring & Benchmarking
Closing & Q&A
Opening Reception
Breakfast
Welcome & Overview
Break
Aligning Execution & Marketing
Lunch
Client Success Story / Jenny Wofford
Marketing & Outreach
Q&A
Break
Afternoon Event, Chicago Skyline Boat Tour & Evening Dinner
8:15 a.m.
9:00 a.m.
10:00 a.m.
10:45 - 11:30 a.m.
WHAT TO EXPECT
Haberfeld University
September 30 - October 2, 2025
Four Seasons Hotel Chicago
WHO SHOULD ATTEND
This is the perfect place for C-suite banking leaders to connect. Peer group discussions provide deep dives into areas that impact financial institution growth.
8:15 a.m.
9:00 a.m.
10:00 a.m.
10:15 a.m.
11:45 a.m.
12:45 p.m.
1:30 p.m.
2:30 p.m.
2:45 p.m.
4:00 - 9:00 p.m.
8:15 a.m.
9:00 a.m.
10:00 a.m.
10:45 - 11:30 a.m.
