3 Myths Keeping Your Institution from Becoming a Sales Culture

By Jenifer Snook Community banks and credit unions are facing tougher competition every day. Pair that with many financial institutions losing important NSF fee revenue and it is more important than ever to make sure each and every customer is profitable. There are two ways to increase sales: gain new customers and sell new products to existing customers. Community banks … Read More

Who is the face of your financial institution?

First impressions matter, of course, but they mean so much more in business. Do you know who is making that impression at your FI, and who customers — and prospects — are identifying with your brand?

Want to make a sale? Ask for it

Gone are the days when people got into banking because they didn’t want to get into sales. The nature of banking today is such that you must consider yourself a salesperson.