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Accelerating growth for Texas banks.

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Haberfeld

We deliver outstanding growth and profitability for banks in Texas and nationwide

Haberfeld is a proud Associate Member of the Independent Bankers Association of Texas

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Haberfeld

Grant Ossenkop and Preston Afrank can explain how your bank can benefit from Haberfeld’s proven growth strategy.

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Haberfeld is more than 80 financial industry professionals helping hundreds of clients connect with the people they want to reach. Together, we’ve built core relationships in the millions and combined, we have the nation’s fifth largest branch network. But, it’s not the numbers that matter; it’s the connections.

Grant Ossenkop

Grant Ossenkop, Vice President
gossenkop@haberfeld.com
Direct 402.323.3605

Cell 402.570.4030

Nationally, in 2019, our new clients doubled their rate of new core customers and deposits through household relationships that will last an average of nine years. And, our clients beat their competitors’ ROA by 15% and ROE by 20.5%. We can deliver these incredible results for your bank, too.

CASE STUDY

Read more about the Haberfeld approach

ARTICLES

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Shattered Myths of Banking

As bankers, we love buzzwords and the next big “thing” when making business decisions. But to disregard concrete data, and draw conclusions based on trends, eventually allows for myths. So what are these myths, and how should we approach them?

Getting Picked: Aligning Bank Marketing with Execution

We spend a lot of money and effort asking consumers to pick us—and when they do, we’d better deliver! The successful alignment of our execution and marketing comes down to three main factors: Product knowledge, customer service, and accountability.

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Let's meet at these 2020 Independent Bankers Association of Texas Conferences

January 26-28
Winter Summit XX
Avon, Colorado

March 25
Associate Member Networking Event

Houston, Texas

September 26-29
Annual Convention
Fort Worth, Texas

FIND US IN TEXAS

First, the program works. Second, support is consistently delivered. Third, communications are of value ... plus our consultants are always accessible to us. I hired Haberfeld twice, at two different companies.

EVP, $2.4 Billion in Assets

I am convinced we have better products, better training, better customer experience inside the branch, and more effective marketing than anybody in any of our markets.

President & CEO, $560 Million in Assets

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We know Texas

We've helped numerous Texas banks succeed in core customer acquisition

Published in Texas Independent Banker

Published in Bankers Digest

6 Office, $514 Million Texas Bank

5 YEAR RESULTS
Haberfeld active clients map
Preston Afrank

Preston Afrank, Vice President
pafrank@haberfeld.com
Direct 402.405.0806
Cell 402.750.3313

Enhance your fee revenue in any environment, while keeping your most profitable customers longer

Banks executing a growth strategy like Haberfeld’s High Performance Growth (HPG) Strategy, simply have more non-interest income. As the customer-base increases, non-interest income also increases – not because of regular service charges, but instead through more customers utilizing income producing services, such as interchange income and valuing overdraft services.

The following charts illustrate the impact that focusing on growth and having significantly more customers has on non-interest income.

Having more customers is one of the best ways to guarantee strong performance in all economies. In addition to boosting non-interest income, more customers also cushion profitability by adding more low-cost funding, relational intensity, and loans from local markets. Banks executing Haberfeld’s HPG strategy consistently have up to 2x the number of customers per branch when compared to industry averages.

YTD Service Income per Branch
Cumulative YTD Service Income Change Over 2013