If your bank is half full, why not fill it up?

Big or small, a business has fixed costs. If you’re already spending that capital, doesn’t it make sense to do what you can to not just look for the right customers, but more customers? By Bryan Easley Recently, I was going over account profitability assumptions with the management team at a prospective client’s office. This bank had about 850 checking … Read More

Give it away

By Bill Etmund All financial institutions (FI) would like their customers to view the FI as their primary place for banking. To expand a customer’s relationship beyond the checking account, FIs must offer the expanded services a consumer would need. Customers who have multiple products with a bank are more stable and more profitable than single-product customers. The best time … Read More