Insights: marketing

How to Use Omnichannel Marketing

Attention is a priceless commodity in today’s connected world. As such, companies have adapted their marketing to new platforms and ways of communicating, rapidly changing the way they interact with prospects and customers. Financial institutions (FIs) are no...

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Elements of an Effective Bank Marketing Strategy

Banking has never been more convenient than it is today. Smartphones and laptops have allowed us to manage our finances from anywhere at any time. This means the way banks market their products and services has changed, too. Marketing is now reliant on an omnichannel...

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Proverbial Rock and Hard Place of Deposit Pricing

Post by Neil Stanley, Founder and CEO of CorePoint CoreCD® clients are benefiting from lower interest rates by aggressively dropping CD interest rates while buffering against withdrawals with Limited Edition Savings. In response to the Fed’s surprise 50 basis-point...

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The Three Pillars of Success for Community Banks

On Sept. 17, 2019, Haberfeld CEO David Furnace sat down with Lou Carlozo, editor-in-chief at BAI Banking Strategies, to discuss planning, marketing and talent management – or, The Three Pillars of Success for Community Banks. This interview was printed as a Q&A....

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“Growing Fee Income Without Raising Fees”

Haberfeld CEO, David Furnace, was interviewed for a Featured Podcast by the Editor-in-Chief of the ABA Banking Journal, Evan Sparks, at the ABA Annual Convention in October 2018. Evan Sparks:                       Well, we are here in the ABA Annual Convention Expo...

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