Let us show you how our comprehensive marketing plan reaches the largest number of customers in the most effective ways. Our clients get a return on their investment far greater than newspaper, radio, billboard, or television!

Direct Mail Management
Our team of experts manages every aspect of your direct mail effort, fulfilling all creative, data, and print shop responsibilities. Utilizing our unparalleled statistical understanding of both the prospect’s behavior and real product needs, we are able to produce the most compelling offer possible. This same market intelligence guides the targeting and frequency of your mailing strategies, assuring the best prospects will receive just the right offer at just the right time!

Word of Mouth (Tell-A-Friend)
Our Tell-A-Friend program rewards customers who refer people to your bank. Not only does this word-of-mouth advertising program generate new accounts at a low cost, it also gives existing customers an opportunity to get additional thank you gifts. Word-of-mouth is not only the most valuable form of advertising available, it’s also a key way to gain customers who may not otherwise be reached.

In-Branch Merchandising
By using posters, counter cards, and other in-branch marketing methods, you take advantage of the fact that customers with time to spare naturally read the materials in front of them. This material – including information about your new checking accounts, upcoming gifts, and the Tell-A-Friend program – serves to pique interest and prompt customers to ask questions. It allows your frontline to sell without the pressure of “sales.”

Website
Over the years, the Internet has become an increasingly important advertising opportunity. Website hits are consistently higher on the week of mail delivery. Based on this information, we have developed website recommendations that reinforce the direct mail, banner, in-branch, and Tell-A-Friend advertising messages.